Book Recommendation: Get to Aha

“Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition” is a book written by Andy Cunningham that explores…

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Top 2 reasons brand strategy is important to your business

We live in such a fast-paced “I need it now” society that often, as business leaders, we find ourselves making…

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What is a brand?

A true definition of what a brand is & why it matters You may not realize it, but the term “brand”…

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