What is a brand?

A true definition of what a brand is & why it matters You may not realize it, but the term “brand”…

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How Johnson & Johnson’s Baby Care Rebrand Misses the Mark

Over the past 24 months, I’ve sat in several meetings and held conversations with leaders who say, “I don’t understand…

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What Brand Leaders Can Learn From Donald Trump

It’s November 9th, 2016, less than 24 hours since Republican Presidential nominee Donald J. Trump earned the vote of the…

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