Brand Success Starts with your DNA

Brand Success Starts with your DNA The question of why some individuals achieve success while others do not is often asked…

Continue Reading
5 Ways to Build Brand Awareness

5 Ways to Build Brand Awareness If people do not know your business exists, are you really in business? As…

Continue Reading
The Miseducation of Branding — What You Should Really Know

The Miseducation of Branding — What You Should Really Know If you were to search “what is branding” in an online search engine…

Continue Reading
What is brand positioning?

What is brand positioning? It’s become commonplace to hear individuals mention how things are either “good or bad” for their…

Continue Reading
How Creating Emotional Connections Builds Your Brand

How Creating Emotional Connections Builds Your Brand Howard Schultz, the brilliant mind behind one of the most recognizable brands in the…

Continue Reading
How Brand Recognition Boosts Customer Loyalty

How Brand Recognition Boosts Customer Loyalty Traditionally, I have found that the concept of brand recognition is either often overlooked by…

Continue Reading
Why Continual Brand Investment is Paramount to Your Success

Why Continual Brand Investment is Paramount to Your Success When thinking of branding, a majority of individuals, including seasoned business professionals…

Continue Reading
Multicultural Consumers are Key to Your Brands Growth

Multicultural Consumers are Key to Your Brands Growth As a brand strategist, one of my key objectives while working with clients…

Continue Reading
The Secret Ingredient to Brand Success

The Secret Ingredient to Brand Success One of the greatest things about branding is that the keys to success have to…

Continue Reading
Top 2 reasons brand strategy is important to your business

We live in such a fast-paced “I need it now” society that often, as business leaders, we find ourselves making…

Continue Reading